Brand analysis: the Ford F-150 series, Built Ford Tough.
User analysis: persona, adjectives, expectations and behaviors.
Inspiration board: F-150 details and a strong, bold, straight mood.
Sketches of the charging station and its handles.
The Lightning charging station beside a Ford F-150 Lightning, with a customer at the start-charging screen.
The Lightning charging station and the truck, Built Ford Proud.
Product details: the angled lines, wide surfaces and sharp transitions of the design, and the handles.
Exploded view of the Lightning charging station.
LIGHTNING, EV Charging Station design for Ford brand
BRIEFDETAILS

An EV (Electric Vehicle) Charging Station Designed with an Automotive Brand Identity.

An electric vehicle (EV) charging station design that reflects the design philosophy and approach of a specific automotive brand. The charging station incorporates the brand's unique design elements and aesthetics while integrating cutting-edge charging technology. User type research and behaviors specific to the brand should also be identified.

Individual Project

6 Weeks

2022-23

go back to work
LIGHTNING, EV Charging Station design for Ford brand
BRIEFDETAILS

An EV (Electric Vehicle) Charging Station Designed with an Automotive Brand Identity.

An electric vehicle (EV) charging station design that reflects the design philosophy and approach of a specific automotive brand. The charging station incorporates the brand's unique design elements and aesthetics while integrating cutting-edge charging technology. User type research and behaviors specific to the brand should also be identified.

Individual Project

6 Weeks

2022-23

Brand analysis: the Ford F-150 series, Built Ford Tough.
User analysis: persona, adjectives, expectations and behaviors.
Inspiration board: F-150 details and a strong, bold, straight mood.
Sketches of the charging station and its handles.
The Lightning charging station beside a Ford F-150 Lightning, with a customer at the start-charging screen.
The Lightning charging station and the truck, Built Ford Proud.
Product details: the angled lines, wide surfaces and sharp transitions of the design, and the handles.
Exploded view of the Lightning charging station.
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